KJK | Sep 6, 2019 | Articles, eCommerce
By David Posteraro Look at my neck, look at my jet Ain’t got enough money to pay me respect And, Ariana is demanding that a major retailer respect her intellectual property rights to the tune of $10 million. A week after we wrote about the brand risks of...
KJK | Aug 26, 2019 | Articles, eCommerce
By David Posteraro “In the past if someone was famous or notorious, it was for something—. . . for some talent or distinction or abomination. Today one is famous for being famous.” – Malcolm Muggeridge, Muggeridge Through The Microphone “In...
KJK | Jun 14, 2019 | Articles, eCommerce
By David Posteraro “Camp is a vision of the world in terms of style – but a particular kind of style. It is the love of the exaggerated, the “off”, of things-being-what-they-are not.” – Susan Sontag, Notes on ‘Camp’ In the United States, brand owners...
KJK | Nov 21, 2018 | Articles, eCommerce
By David Posteraro Brand Commitment. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
KJK | Nov 9, 2018 | Articles, Blog, eCommerce, News
By David Posteraro Brand Clarity. Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance is fickle; its time in the sunshine of acceptability fleeting. ...
